Zeno Ventures
Operator-led holding company · Est. 2026

We build, incubate, and back high-leverage companies at the intersection of software, capital, and regulation. Operator-led. Compounded over decades.

What we are

Not a fund. Not a studio. A holding company that picks durable problems and works on them for a long time — sometimes from scratch, sometimes alongside other founders.

What we are not

We don't chase deal flow. We don't optimize for IRR on a seven-year clock. We build companies that we'd be happy to own for the next thirty.

SoftwareCapitalRegulation Long horizonsOperator-ledDurable CompoundingPragmatic optimismPost-AI leverage Substance before signal SoftwareCapitalRegulation Long horizonsOperator-ledDurable CompoundingPragmatic optimismPost-AI leverage Substance before signal
§ 02Principles

Five beliefs that decide what we work on, and what we refuse.

Not a brand manifesto. The actual operating premises we revisit when a decision is hard.

01

Create value. Capture is a side effect.

We optimize for problems worth solving. The revenue follows. Reverse that order and the business dies — slowly, then suddenly.

02

Jevons Paradox, always.

Cheaper software doesn't reduce software demand; it expands it. We build for the world where abundance of one input multiplies demand for ten others. AI is Jevons on steroids.

03

Pragmatic optimism.

Clear-eyed about what's broken. Committed to building what replaces it. We operate on the premise that problems yield to work.

04

Optimists in the post-AI world.

More leverage in more hands produces more value, more choice, more compounding. We build for that world, not against it.

05

Good business beats average charity.

A durable company employs people, pays taxes, and compounds welfare over decades. Profitable businesses are infrastructure. We treat them that way — with patience, with discipline, and without apology.

§ 03Portfolio

What we work on — built, co-built, and backed.

A running ledger of the companies Zeno operates, incubates with founders, or holds equity in. Updated as things ship, not as things launch.

Built

07 · Operated by Zeno

Incubating with founders

02 active · 50% / 50%

Investments

01 · More coming
Materials · Infrastructure
SetuBricks

Fly-ash bricks. Turning industrial byproduct into durable construction material.

Visit
Also operated WpSchool — WordPress education, maintenance cadence.
§ 04Arun

The operator behind Zeno.

Zeno is run by one person, with a handful of trusted co-builders across portfolio companies. Here's the short version.

Role Operator-in-chief
Based Noida, India
Arun Bansal · Operator-in-chief

Two decades of shipping software, most of it without asking permission.

I started building internet businesses in the early 2000s and haven't stopped. Along the way I've run teams, bought and sold companies, written code at 2am, written cheques in the morning, and learned — sometimes painfully — which problems are worth a decade of my life and which ones are not. Zeno is how I work now: fewer bets, longer horizons, more ownership.

The way I think leans on a small set of mental tools — second-order effects, inversion, the Lindy test, and the discipline of asking "what does this look like in ten years?" before asking "what does this look like next quarter?" I'm biased toward durable problems with structural tailwinds, and biased against cleverness that doesn't survive a downturn. I'd rather be approximately right about a big thing than precisely right about a small one.

Today my build focus is Breeze. My incubation focus is picking one or two operator-founders a year to co-build with. Everything else is compounding in the background — which, if the principles on this page are right, is exactly the point.

More at arunbansal.com · Writing, notes, and the long version of the above.
§ 05Contact

Short notes work better than long forms.

No contact form. If there's a real reason to talk, one of the addresses below is the right one.

Email

arun@zeno.io

Direct. Usually answered within two working days.

LinkedIn

in/arunbansal

For professional context and longer introductions.

X / Twitter

@arunbansal

Short thoughts, occasional arguments, rarely announcements.

Office

Noida, India

Operators in India, entities in India and the US, long horizons everywhere.

Investor inquiries

invest@zeno.io

For LPs, family offices, and co-investors who care about durable companies.

Partner & founder inquiries

partners@zeno.io

For founders exploring co-builds, and operators we might work with.